Business Development Executive

2 weeks ago

Gurugram, India Comic Con India Full time

Minimum Work Experience Required: 2 Years 

Location: Gurugram (Full Time) - Needed to Join Immediately

Salary Range: INR 5-7 Lacs + Incentives


About Us

Comic Con India is the biggest celebration of pop-culture on the subcontinent. With multiple shows held across India, attracting over 200K fans annually and an even larger digital audience of over 20 Million fans with a cumulative social reach of over 141 Million. We bring together a series of fandoms of various elements of pop culture ranging from comics, toys, merch, anime, cosplay, TV, movies, gaming & more.

We are dedicated to creating unique events and world class experiences for comic book and pop culture fans across India. If you’re driven by an undying love and passion for comics & pop culture and want to drive our mission to provide our fans, exhibitors and partners a platform to celebrate this love – then come join us.

 


Scope of Position:

The Business Development Executive is responsible for providing support in prospecting, qualifying and generating new sales leads & supporting the team to convert them. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound leads, prospect lists and individual research. A dynamic personality with a drive to reach decision makers is essential. 


Key Responsibilities 

  • Actively support Senior Sales Manager in Client Servicing.
  • To actively call & prospect new clients via e-mail and telephone, generating leads to promote and sell Comic Con India India Shows
  • Follow up on leads provided by marketing team and support sales team in converting into sales
  • Qualify contacts from web registrations, promotions, events and other marketing and sales activities and conduct research to identify appropriate exhibitors within the target market
  • Accurately record all sales activities in the CRM tool
  • Manage the database professionally, accurately and responsibly in order to provide the best possible service to both internal and external customers
  • Develop strong relationships with exhibitors by understanding and responding to their needs.
  • Report back on market research obtained
  • Meet and/or exceed any individual sales targets
  • Any other duties requested by Senior Management.


Key Performance Indicators

·  Establishing & Maintaining databases from leads on the internet, via magazines, competitor trade guides etc.

·       Entering and updating client information in the CRM

·       Maintaining a “clean” database through regular checking of client information

·       Ensure all client notes are accurate and timely

·       Follow up on leads and conduct research to identify potential prospects

·       Contacting lapsed customers and re-establishing them as an existing customer

·       Utilizing the leads gained in the Prospecting activities to convert these into customers

·       Taking inbound enquiries and converting these to signed customers

·       Utilize and be proficient in customer contact, prospecting and booking tools

·       Increase awareness of the show and the benefits of attending other relevant shows

 ·       Maintain and develop new customers to optimize quality of service, business growth and customer satisfaction

·       Communicate, liaise and negotiate in a professional and ethical manner and actively engage in providing customer service to retain clients once a sale is achieved


Required Skills, Competencies and Experience:

·     Achieving Revenue target.

·    Developing an ongoing relationship to ensure retention of key sponsors

·    Building a database of potential new sponsors to ensure a healthy pipeline of prospects

·     Utilize CRM tools to maintain detailed, accurate and up to date records regarding sales activity undertaken and sales conversations held.

·   Experience in an exhibition sales role (preferred, not mandatory)

·   Exposure to a wide range of industries and sales opportunities

·   Ability to ‘cut through’ and bypass gatekeepers to reach decision makers

·   Creative, strategic, innovative ‘out of the box’ thinking

·   Outstanding relationship establishment and development skills

·   Excellent communication skills

·   Effective time management and organizational skills

·   Strong research and lead generation skills to source prospects and opportunities

·   Proactive and driven approach with a strong desire to work to targets

·   Ability to portray a confident professional manner

·   Customer focused and with long term relationship building in mind


 

 

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