Influencer Marketer For D2C Brand

1 day ago

kanpur, India Grx Pixel Full time

Company DescriptionGrx Pixel is a performance-driven IT & Digital Marketing agency helping D2C brands scale through data-backed strategies, creative excellence, and deep expertise in Meta Ads, Google Ads, CRO, and end-to-end brand growth solutions.We work with fast-growing D2C brands and are expanding our performance marketing team.Role DescriptionWe are looking for a talented Influencer Marketer who can plan, execute, and manage influencer campaigns for D2C brands. The ideal candidate should know how to identify the right creators, negotiate collaborations, track deliverables, analyze performance, and build long-term creator partnerships.Also having great understanding of creatives will be an added advantageKey ResponsibilitiesStrategy & Planning- Develop influencer marketing strategies for D2C brands- Identify relevant influencers across Instagram, YouTube, and other platforms- Prepare monthly collaboration pipelines- Plan campaigns for product launches, brand awareness & performance outcomesInfluencer Outreach & Collaboration- Reach out to creators, negotiate prices, and finalize deals- Build strong relationships with nano, micro, and macro influencers- Coordinate product deliveries and ensure timely posting- Maintain a database of influencers and previous collaborationsCampaign Execution- Prepare briefs, scripts, and content guidelines- Review content before posting to ensure brand alignment- Track live campaigns and ensure deliverables are met- Collaborate with internal creative & performance teamsPerformance Tracking & Reporting- Analyze influencer performance: reach, engagement, clicks, conversions- Track coupon codes, UTM links & ROI- Prepare weekly and monthly analytics reports- Suggest optimization strategies for future campaignsQualifications- Experience: 1–2 years in Influencer Marketing- Strong understanding of Instagram, YouTube & UGC trends- Excellent communication & negotiation skills- Ability to shortlist the right influencers based on brand goals- Knowledge of D2C space (beauty, fashion, lifestyle preferred)- Basic understanding of performance marketing metrics- Ability to handle multiple campaigns at once- Experience as HR & Social Media will be preferred

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