Performance Marketing Expert

Job Title: Performance Marketing Expert (Meta + D2C Specialist)Location:Ecomet360, Sector-5, Noida Experience:Minimum 3 Years in D2C Brands Salary:₹ 6-7 LPA Team Role:Lead + Build a 2-Member Growth Team Industry:D2C, E-commerce, Home & LifestyleAbout the Role We’re looking for a Performance Marketing Expertwho lives and breathes numbers, thrives on Meta Ads, understands buyer psychology, and is obsessed with ROAS. Who also need to have knowledge ofGoogle Ads.If you've scaled campaigns for D2C brands, especially with high AOV, and understand the pulse of creative testing, funnel strategy, and full-funnel metrics — we want you on our team. This is aleadership-track rolewhere you'll not only drive results but also mentor and build a small yet powerful performance team under you. If you're hungry to work in a fast-paced D2C ecosystem that values aesthetics, data, and brand — this role is for you.Responsibilities Plan, strategize, and executefull-funnel Meta campaigns(ABO/CBO) with strong CAC & ROAS goals. Build, lead, and mentor a2-member performance teamacross paid media and funnel optimization. Deeply understand and leverageMeta Ads Algorithm changesand use it to improve delivery and efficiency. Work closely with creative, branding, and product teams to build thumb-stoppingad creativesand landing experiences. Own and driveend-to-end ad funnel:audience segmentation, creative direction, A/B testing, copywriting support, and budget scaling. Implement pixel integrations, conversion API (CAPI), UTM parameters, and event-based attribution models. Constantly review, analyze, and act on data via Meta Manager, Shopify, Google Analytics, Looker, and Heatmaps (Lucky Orange/Hotjar). StrategizeBOFU, MOFU, TOFUcampaigns to engage customers across the buying journey. Provide weekly reports on ad performance, ad fatigue, customer acquisition cost (CAC), ROAS, CTRs, AOV, etc. Recommend UX/UI enhancements forwebsite CRO , ensuring better funnel navigation and reducing bounce rates.Must-Have Skills 3+ years of hands-on experiencewith Meta Ads for D2C brands. High AOV brand experience is abig plus . Strong understanding ofMeta Ads Manager , CBO vs ABO strategy, pixel/CAPI setup, and attribution. Mastery inaudience segmentation, retargeting logic , and campaign structuring. Knowledge ofShopify ecosystem+ GA4 tracking + Interakt/WhatsApp flows. Excellent grasp ofconversion funnels, landing page flows , andUX/UI best practices . Proficiency with tools likeExcel, Meta Reporting Suite, Looker Studio, or similar dashboards . Hunger toown performance KPIs , experiment rigorously, and scale like a founder. Clear communication, data-backed thinking, and a bias towardspeed with accountability .✅ Preferred (But Not Mandatory) Experience scaling campaigns with₹20L–₹50L+ monthly spends. Knowledge of Google Ads / YouTube Adsis a plus. Should have knowledge of PPC Ads specially for Amazon Worked in early-stageD2C startup teamsand understands what “wearing multiple hats” means. Familiarity withFunnel Automation ,Interakt flows , orHubSpotfor lead nurturing. Understanding ofemail/SMS retargeting flowsvia MailerLite, Klaviyo, or similar.Why Join Us? Work directly with the founders of two growth-stage brands (Rubhub + Ecomet360). Be a part of a design-led, ROI-obsessed D2C ecosystem aiming for rapid scale. Build and lead your own team. You’ll have freedom to test, break, and optimize. We lovehungry marketerswho don’t settle. If that’s you, we’ll back you all the way.To Apply: Send your CV + your 3 best Meta campaigns (results + breakdown) to bindu@ecomet360.com & mohit@ecomet360.com Subject Line: “Performance Marketing Expert – [Your Name]”