Email Marketing Specialist

2 days ago


delhi, India Hike Education Full time

1. Strategy Development:

Develop and execute comprehensive email & linkedin marketing strategies aligned with overall business goals.
Collaborate with cross-functional teams to understand product offerings, target audience, and competitive landscape.
2. Campaign Management:

Plan, execute, and optimize email & linkedin marketing campaigns using automation tools.
Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize results.
3. Budget Management:

Manage and allocate budgets effectively across various channels to maximize return on investment.
Conduct regular budget reviews and provide recommendations for adjustments based on performance insights.
4. Analytics and Reporting:

● Utilize analytics tools to track and measure key performance metrics.
● Generate regular reports detailing campaign performance, trends, and actionable
insights.
5. Conversion Optimization:

Implement A/B testing and other optimization techniques to improve conversion rates and customer engagement.
Collaborate with the UX/UI team to enhance landing pages and user journeys.
6. Audience Targeting:

Define and refine target audience segments based on data analysis and market research.
Implement audience targeting strategies to reach the most valuable and relevant audiences.
7. Technology Integration:

Stay abreast of industry trends and emerging technologies to identify opportunities for innovation and optimization.
8. Collaboration and Communication:

Work closely with internal teams, including marketing agencies, sales, and product development, to align marketing efforts with overall business strategies.
Effectively communicate campaign performance, insights, and recommendations to key stakeholders.



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