Email Marketing Specialist

2 weeks ago

delhi, India Lotus Interworks Full time
Job Title: Email Marketing Specialist
Work Hours: 7 PM to 4 AM IST (US Timings)
Location: Remote
Employment Type: Full-time
Company: Simplia Inc.
About Us:
At Simplia Inc., we're revolutionizing the way small and mid-sized businesses in North America grow through cutting-edge AI-powered digital solutions. Our approach combines innovation, creativity, and measurable success to create value for our clients, and we're just getting started. We’re looking for a dynamic Email Marketing Specialist to join our remote team and help us push the boundaries of lead generation, conversion, and growth. If you're someone who lives and breathes email marketing and has a passion for delivering impact, this is the role for you.
As an initial screening process please fill up the form:
You'll Do:
Own Campaign Strategy & Execution: Take full ownership of our email marketing strategy for North American businesses. You'll create, execute, and optimize multi-channel campaigns that drive results and engage our audience.
Turn Data into Action: Use analytics and performance data to inform and tweak campaigns, ensuring maximum ROI, improved open rates, click-through rates, and lead conversions.
Lead Nurturing: Build sophisticated automated email workflows that turn leads into loyal customers. Your role will go beyond execution; you’ll be the architect of campaigns that nurture and convert.
Innovate & A/B Test: Drive continuous improvements through A/B testing—whether it’s subject lines, content, or send times—to constantly raise the bar.
Stay on Top of Trends: Always stay ahead by keeping up-to-date with the latest in email marketing trends, tools, and compliance regulations (especially CAN-SPAM) to ensure we’re ahead of the curve.
Collaborate Across Teams: Work cross-functionally with content creators, sales, and designers to ensure email marketing efforts align seamlessly with broader business goals.
Who You Are:
Email Marketing Veteran: You have 2+ years of experience in creating and executing email campaigns that generate leads and deliver significant ROI, particularly for North American businesses.
Data-Driven: Numbers don’t scare you. You know how to analyze campaign metrics and translate them into actionable improvements.
CRM & Tool Pro: Experience with platforms like Mailchimp, Constant Contact, HubSpot, and advanced CRM integrations.
Compliance Guru: You’re well-versed in CAN-SPAM regulations and email marketing best practices for US-based audiences.
Innovative Marketer: You're always looking for new ways to increase conversions, optimize campaigns, and stay ahead of industry trends.
Exceptional Communicator: Whether it’s presenting data, crafting emails, or collaborating with teammates, you excel at communicating your ideas and strategies clearly.
Preferred Skills:
Experience in email marketing strategies tailored to small businesses in North America.
A strong understanding of AI-powered tools and how they can enhance email marketing and lead generation.
What’s In It for You:
Competitive salary with performance-based incentives.
Complete remote working flexibility with a dynamic, high-growth environment.
The opportunity to be part of an innovative AI-driven company that’s transforming digital marketing for small businesses.

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