Paid Social Media Advertising Manager

2 days ago


kanpur, India Sutherland Global Services Ltd Full time

Job Description: Paid Social Media Advertising Specialist


Responsibilities:

1. Strategy Development and Execution:

  • Develop and optimize B2B Google Search advertising campaigns to drive targeted traffic, increase conversions, and maximize ROI for business clients
  • Develop and execute effective advertising strategies on and Meta (Facebook and Instagram) for a diverse range of clients.
  • Conduct thorough research and analysis to identify target audiences, keywords, and trends to optimize campaign performance.
  • Utilize data-driven strategies to maximize ROI and achieve KPIs across all platforms.

2. Campaign Management:

  • Manage multiple and Meta ad campaigns simultaneously, ensuring they are on track and delivering desired results.
  • Monitor campaign budgets, pacing, and performance metrics to ensure efficient spend and maximum ROI.
  • Conduct A/B testing and optimization experiments to improve campaign performance and drive continuous improvement.

3. Collaboration and Communication:

  • Collaborate with clients and internal teams to understand business goals and objectives, and translate them into effective advertising strategies.
  • Report on campaign performance, highlighting successes, challenges, and areas for improvement.

4. Creativity and Content Creation:

  • Create engaging and compelling ad creatives and copy tailored to the target audience.
  • Stay up-to-date with the latest trends and best practices in social media advertising to drive innovation and maintain a competitive edge.

5. Continuous Learning and Innovation:

  • Constantly stay updated with the latest advertising trends, features, and best practices across and Meta.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.


Requirements:

  • Proven experience in managing paid social media campaigns on , Facebook, Instagram
  • Proven experience in managing B2B Google Search advertising campaigns, strong analytical skills, and expertise in keyword research, ad copy creation, and performance optimization
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent collaboration and communication skills.
  • Creative mindset with the ability to create compelling ad content.
  • Up-to-date knowledge of the latest trends and best practices in social media advertising.
  • Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.



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