
CRO Consultant
3 days ago
CRO Consultant
Location: Mohali, India | Americana Restaurants International PLC – Centre of Excellence
About Americana Restaurants International PLC
Americana Restaurants International PLC is a pioneering force in the MENA region and Kazakhstan's Out-of-Home Dining industry, and ranks among the world's leading operators of Quick Service Restaurants (QSR) and casual dining establishments. With an extensive portfolio of iconic global brands and a dominant regional presence, we have consistently driven growth and innovation for 60 + years.
Our expansive network of 2,600 + restaurants spans 12 countries throughout the Middle East, North Africa, and Kazakhstan — from Kazakhstan in the east to Morocco in the west — powered by a team of over 40,000+ talented individuals committed to delivering exceptional food, superior service, and memorable experiences.
In line with our vision for innovation and operational excellence, we have established our Center of Excellence in Mohali, India. This facility plays a pivotal role in product development, IT, Digital, AI, and Analytics, as well as in implementing global IT best practices. Serving as a strategic hub, it is integral to strengthening our technology backbone and driving digital transformation across our worldwide operations.
What You'll Do
As a CRO Consultant, you'll transform insights into action and action into measurable results, guiding clients toward higher engagement and stronger ROI.
Your Role Will Include:
- Preparing actionable insights and growth reports for leadership and client stakeholders.
- Reviewing analysis from junior analysts and presenting refined findings to clients.
- Coordinating internal teams, client teams, and technology partners for seamless project execution.
- Creating detailed project plans and tracking progress against agreed timelines and budgets.
- Managing changes to project scope, schedules, and costs with structured verification processes.
- Measuring project performance using analytics tools and optimization KPIs.
- Maintaining strong relationships with clients, stakeholders, and third-party vendors.
- Delegating tasks effectively based on team members' strengths and experience.
- Tracking and analyzing project outcomes to meet both short- and long-term growth goals.
- Coaching and mentoring junior team members to elevate delivery quality.
What You Bring
- 3–5 years in analytics, with at least 1 year in a senior or lead role.
- Expert knowledge of Google Analytics, Adobe Analytics (Omniture), or similar platforms.
- Hands-on experience with enhanced eCommerce setup and GA audits.
- Proficiency with A/B testing tools like Google Optimize, Optimizely, or similar.
- Proven success in improving conversion rates for websites and digital platforms.
- Coding proficiency in R or Python for advanced data analysis.
- Bachelor's or Master's degree in Engineering, Statistics, or a related field.
- Strong presentation skills for senior leadership audiences.
- Familiarity with digital and email marketing tools.
- Excellent verbal and written communication skills in English.
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