Retail Marketing Manager

1 week ago

mumbai, India Colgate-Palmolive Full time

Relocation Assistance Offered Within Country
# 161653 - Mumbai, Maharashtra, India

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day

What is the purpose of this role? 

You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE)

What would be the responsibilities for this role? 

Developing trade segmentation and Go to Market Strategy 

Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation. 

Leading shopper insight development and application by RE 

Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior  Designing an effective 5P strategy for the RE which drives share gains in the category  Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost effective  Continually evaluate promo effectiveness of all programs rolled out in the RE and take corrective actions 

Assessment of CP and Category performance by RE, strategy definition and objective-setting 

Leading the development of a RE strategy which seeks to exploit incremental sales growth opportunities  Establishing objectives and KPIs for all categories and ensuring tracking mechanisms are in place and utilized  Tracking, reviewing and modifying RE plans to ensure Colgate is driving consumption cost effectively and brand objectives are achieved within RE and P&L guidelines 

What does the ideal candidate profile look like? 

3-4 years of overall experience, min 2yrs in FMCG  1-2 years of Field Sales experience Strong Analytical skills and strategic thinking MBA from Tier 1 or Tier 2 b-school

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