Offline Marketing
6 months ago
Responsibilities:
1. Coordinate and execute effective store launches and product launches across all channels.
2. Enhance point of sale brand visibility and maintain accurate records.
3. Drive the marketing calendar for exclusive brand outlets (EBOs), including festive and CRMrelated
campaigns, and facilitate relevant communications through offline channels.
4. Develop and deploy successful marketing campaigns, taking ownership from ideation to
execution.
5. Address specific marketing and promotional needs on a store-by-store basis.
6. Monitor underperforming stores and recommend programs to improve their profitability.
7. Build strategic relationships and partnerships with key industry players and vendors, such as
mall marketing teams, large format retail (LFR) or multi-brand outlet (MBO) marketing
teams, and retail store owners.
8. Measure and report on the performance of marketing campaigns, gain valuable insights, and
assess their effectiveness in meeting predefined goals.
9. Oversee advertising programs required for specific retail properties.
10. Create targeted advertising campaigns for stores, utilizing mediums such as radio, direct
mail, billboards, newspaper advertising, and cross tie-ups.
**Salary**: ₹500,000.00 - ₹600,000.00 per year
Schedule:
- Day shift
**Experience**:
- marketing: 3 years (preferred)
**Language**:
- English (preferred)
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