Brand Director

5 days ago

new delhi, India MINDTEL GLOBAL Full time

Industry & Sector:Technology — Cloud Communications & Digital Services (B2B SaaS / Enterprise digital solutions). This senior marketing leadership role is focused on building category-defining brand equity and driving measurable demand through digital-first storytelling, integrated campaigns, and a data-driven brand measurement framework. On-site role based in India.Role & ResponsibilitiesDefine and own the end-to-end digital brand strategy and positioning across paid, owned and earned channels to increase awareness, consideration and preference in enterprise markets.Plan, launch and optimise integrated digital brand campaigns (paid social, search, programmatic, content, PR) aligned to business objectives and product GTM priorities.Lead creative and content strategy — brief agencies and internal teams, approve creative assets, and ensure consistent brand storytelling across touchpoints.Build and operate a brand measurement framework using brand lift, web analytics, funnel metrics and attribution to demonstrate impact and improve ROI.Manage marketing vendors and agencies, control media budgets, and allocate spend to maximize reach and efficiency while protecting long-term brand health.Hire, mentor and scale a high-performing on-site marketing team; establish OKRs, playbooks and cross-functional alignment with product, sales and customer teams.Skills & QualificationsMust-HaveBrand strategyIntegrated digital campaignsGoogle AdsMeta Ads ManagerGoogle Analytics 4MarTech stack managementPreferredB2B SaaS or Cloud Communications marketing experienceAccount-based marketing (ABM) platforms (e.g., Terminus, Demandbase)SEO and content tools (Semrush, Ahrefs)Benefits & Culture HighlightsLeadership role with autonomy to shape brand direction and build a team on-site in India.Collaborative, fast-paced environment focused on measurable impact and professional growth.Competitive compensation with performance-linked incentives and opportunities to work cross-functionally with product and sales.Location:IndiaWorkplace: On-siteCompany: MindtelWe are seeking a strategic, data-first brand leader who combines creative judgment with performance instincts and proven experience running digital brand and demand programs at scale. If you enjoy translating brand ambition into measurable digital growth and building teams and systems that last, we want to hear from you.Skills: digital,google ads,teams,brand measurement,building,strategy,analytics,brand strategy,b2b,campaigns

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