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Sr. Manager/DGM Digital Campaign Strategy

2 months ago

uttar pradesh, India Denave Full time

Denave is looking for a Digital Campaign specialist who would be involved in campaign planning and executing outcomes through integrated efforts and coordination between Intelligent Data Services, Digital Marketing, Business Analytics and Demand Generation teams.

Roles/Responsibilities:

Overall Division profitability
Lead Global Demand generation programs from Concept to execution, managing the overall sales lifecycle of the projects, driving measurable outcome of ROI, Service level profitability and contribute to overall revenue growth objectives of the company

Demand Generation Strategies for growth and scale
Capability to drive sales and marketing services using a combination of digital outreach and people-led operations supported by intelligent data, state-of-the-art technology platforms, and analytics and insights to help clients enhance their marketing and sales impact.

Knowledge and ability to drive complex sales cycle operations for Enterprise, mid-market and SMB targeted products and services of our clients

Efficiency and effectiveness of Demand Generation programs
Guide, design and manage tactics in the overall marketing mix, based on a buyer’s journey, to increase engagement, response rates and conversion.
Leverage marketing automation and CRM platforms, and other third-party data and analytics tools to understand segment specific customer lifecycle behaviours

Funnel and Conversion efficiency
Develop and execute overall integrated program/ campaign plans
Driver Upsell, Cross Sell and renewal initiatives

Customer Experience and retention
Develop and maintain the highest standards of customer satisfaction and experience
Focus on delivering excellence in operations to ensure 70%+ retention of revenue, and generating additional NRR (net new revenue) from existing clients.