Digital Growth Strategist

1 week ago

ahmedabad, India beBeeGrowth Full time

Performance Optimization SpecialistJob Description:The Performance Optimization Specialist will be responsible for driving digital growth across various channels, ensuring our brand reaches the right audience at the right time with the right message. This role involves overseeing paid ads, analytics, funnels, customer acquisition, and performance optimization while collaborating closely with the content, merchandising, and creative teams.Paid Performance & Digital AdvertisingDevelop and execute high-converting campaigns for product launches, seasonal promotions, festive gifting, and trending collections.Manage Return on Ad Spend (ROAS), Cost Per Click (CPC), Cost Per Mille (CPM), Click-Through Rate (CTR), and Customer Acquisition Cost (CAC) to maximize efficiency and profitability.Data, Analytics & ReportingTrack daily performance metrics and identify actionable insights for scaling or optimizing campaigns.Build dashboards to monitor sales funnels, customer journeys, and micro-conversions.Conduct A/B testing for creatives, targeting, landing pages, offers, and funnel stages.Funnel OptimizationMap, design, and optimize the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy.Improve website conversion rate, cart recovery, and overall paid campaign performance.Collaborate with the e-commerce team to suggest improvements for speed, UX, and product-page conversions.Creative & Content CoordinationBrief the content/creative team on trends, messaging, hooks, and ad angles that work.Assist in developing SEO-friendly product descriptions, reels, user-generated content concepts, and high-impact creatives.Brand & Growth StrategyIdentify growth opportunities across gifting seasons, festivals, influencer collaborations, and new product categories.Conduct competitive analysis and stay updated on retail, jewelry, and e-commerce trends.Support launch planning for collections, bundles, holiday campaigns, and seasonal drops.

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