Digital Marketing Strategist

1 day ago

Ahmedabad Gujarat, India Prodigy Placement LLP Full time

**About the Role**:
**Key Responsibilities**:

- **Strategy & Planning**:
Develop and implement comprehensive marketing strategies across multiple digital platforms to meet business goals.
- **SEO & PPC Management**:
Lead and manage SEO and paid campaigns (Google Ads, Meta Ads) including keyword research, website optimization, and ad performance monitoring.
- **Digital Marketing Tools Management**:
Utilize tools such as Google Analytics, Google Search Console, Meta Business Suite, and Amazon Ad Manager to run and analyze marketing campaigns.
- **Market & Competitor Analysis**:
Conduct thorough market research to identify trends, opportunities, and competitor strategies to stay ahead in the industry.
- **Performance Tracking & ROI Optimization**:
Measure and analyze campaign performance using data insights to refine strategies and maximize return on investment.
- **Collaboration**:
Coordinate with the content, design, and business development teams to align marketing initiatives with company objectives.

**Requirements**:

- MBA in Marketing or related field from a recognized institution.
- Minimum of 2 years of proven experience in digital marketing strategy.
- Strong command over SEO, PPC, and digital campaign management.
- Proficiency with marketing tools including Google Analytics, Google Ads, Meta Ads Manager, and familiarity with e-commerce platforms like Amazon.
- Excellent analytical and strategic thinking skills.
- Strong communication and cross-functional collaboration abilities.

**Preferred Skills**:

- Experience in B2B and B2C marketing.
- Ability to manage multiple projects simultaneously and meet tight deadlines.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing Strategist: 2 years (preferred)

Work Location: In person

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