Paid Marketing Expert(online and offline marketing)

2 days ago

hyderabad, India Distacart Full time

Job Description for Distacart – Paid Marketing Expert About Distacart Distacart is a global e-commerce platform which helps sellers list authentic Indian products for sale all over the world. Location: Hyderabad Timings: 10AM to 7PM Job type: Full-time Overview We are seeking a paid marketing expert to help acquire new E-commerce orders through online pay-per-click and cost-per-acquisition campaigns. The role involves managing the strategy and setup of all paid campaigns, measuring and optimizing our paid marketing, and collaborating with marketing teammates to maintain a consistent brand voice and message across all paid programs. Role and Responsibilities The paid marketing expert will be responsible for:Implementing all external, online acquisition marketing, execution, and optimization across channels.Managing the strategy and setup of all paid campaigns.Measuring and optimizing our paid marketing.Using Google Analytics and marketing analytics reports.Being well-acquainted with Google Ads - Shopping Ads/Search Ads, Facebook Ads, and other paid channels if any.Having expertise in e-commerce, preferably the international market.Managing feeds and updating manual feeds if required.Solving feed disapproval and warnings from time to time.Being well-versed in all bidding strategies and optimizing techniques for Google and Facebook Ads.Writing ad copies and suggesting other formats of creative.Understanding the entire funnel and leveraging sales from them based on various remarketing campaigns. Candidate Qualifications The ideal candidate should have:BA/BBA/MBA/B.Tech or equivalent working experience.5 to 15 years of experience in paid marketing from an E-commerce background, preferably with international companies selling apparels or other Indian products.In-depth knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Pinterest, Snapchat, Bing, Quora, and more).Experience handling marketing budgets above lakhs a month and forecasting/reporting results. Note: The job description has been optimized to improve clarity, conciseness, and accuracy.

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