Customer Experience Strategist

1 week ago

kurnool, India beBeeMarketer Full time

Transforming Data into Powerful Customer ExperiencesWe believe in unlocking the full potential of digital ecosystems. Our India-based team is expanding, and we're looking for an expert who thrives at the intersection of technology, analytics, and marketing strategy.This role is responsible for managing and optimizing our Adobe stack to deliver personalized journeys and actionable insights.We are seeking a primary client-facing expert for India operations, guiding strategy and execution.The ideal candidate will manage, configure, and optimize Adobe Solutions: Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe Target.The MarTech Specialist will partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goals.Key responsibilities include building and maintaining tagging strategies, data layers, and implementation of best practices.Analyzing customer data to generate actionable insights for campaign targeting, personalization, and engagement.Supporting and optimizing A/B and multivariate testing strategies with Adobe Target.Troubleshooting and resolving technical and data issues in the MarTech stack.Staying updated on industry trends, Adobe product updates, and best practices.Providing training, documentation, and knowledge-sharing across internal teams.Requirements:Hands-on experience with Adobe Suite: Analytics, CJA, AEP, Launch, Target.Strong knowledge of digital marketing concepts, customer journeys, and personalization.Familiarity with JavaScript, web tagging, and data collection frameworks.Strong analytical mindset with problem-solving skills.Excellent communication & client-handling abilities, able to simplify technical concepts.Relevant Adobe certifications (preferred).Bachelor's degree in marketing, Computer Science, Data Analytics, or related field.You will have the opportunity to work with cutting-edge technologies and collaborate with talented professionals.This role offers a chance to grow professionally and personally, with opportunities for advancement and development.We are committed to fostering a culture of innovation, creativity, and teamwork.

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