Digital Marketing Specialist

2 days ago

erode, India beBeeSpecialist Full time

As a specialist in digital marketing, you will build and refine paid search strategies to drive business growth. The role requires a deep understanding of how to balance precision bidding, strategic messaging, and performance insights in a competitive online environment.Key ResponsibilitiesCampaign Development: Develop structured campaigns with clear thematic relevance, maintain logical keyword groupings, match types, and bidding models, and adapt structure as markets shift and competition evolves.Performance Optimisation: Optimise bids, placements, ad copy, and landing page alignment, identify inefficiencies early, take corrective action, evaluate audience signals, and apply precision targeting.Data Analysis: Interpret search data, cost patterns, and conversion behaviour, recommend direction based on evidence, not intuition, and present findings in a concise, business-friendly format.Collaboration & Integration: Coordinate with creative, content, analytics, and brand teams, ensure messaging across campaigns remains consistent with the company's identity, and align ads strategy with broader marketing priorities.What We Offer: A dynamic work environment that fosters innovation and creativity, opportunities for professional growth and development, and a competitive compensation package.Requirements: A strong background in digital marketing, excellent analytical and problem-solving skills, and the ability to work effectively in a team environment.

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