ANJ Group | Head of Marketing Communications
1 day ago
Location: Mumbai
Experience Required: 12-15 years
Employment Type: Full-time
Position Overview
We are seeking a transformative marketing leader to drive our organization's strategic positioning, brand narrative, and integrated marketing ecosystem. The ideal candidate will be a visionary executive who can architect comprehensive marketing strategies that not only amplify our brand presence but also directly contribute to sustainable business growth and market leadership.
Key Responsibilities
- Strategic Vision and Organizational Alignment
- Architect and implement a holistic marketing strategy that seamlessly integrates with the organization's long-term business objectives
- Develop and articulate a compelling brand vision that resonates across internal and external stakeholder landscapes
- Lead strategic market positioning initiatives that differentiate the organization in a competitive marketplace
- Drive data-driven decision-making through advanced market intelligence and predictive analytics
2.Integrated Brand and Communication Ecosystem
- Orchestrate a unified brand narrative that transcends traditional marketing channels
- Design and maintain a cohesive brand identity that reflects organizational values and strategic positioning
- Develop sophisticated communication frameworks that engage diverse stakeholder groups
- Ensure brand consistency and strategic messaging across all touchpoints, from digital platforms to traditional media
3.Advanced Marketing Transformation
- Spearhead digital marketing innovation, leveraging emerging technologies and advanced marketing technologies
- Develop and implement cutting-edge integrated marketing campaigns with measurable business impact
- Create sophisticated multi-channel marketing strategies that optimize customer acquisition, retention, and lifetime value
- Establish robust measurement frameworks to track marketing ROI and strategic effectiveness
4.Strategic Stakeholder Engagement
- Foster strategic partnerships with key media outlets, industry influencers, and ecosystem partners
- Develop comprehensive corporate communication strategies that proactively manage organizational reputation
- Design and implement crisis communication protocols with precision and strategic foresight
- Represent marketing and communication function at the highest levels of organizational leadership
5.Talent and Culture Development
- Build and nurture a high-performance marketing team with a culture of innovation and continuous learning
- Develop leadership capabilities within the marketing function
- Create talent development frameworks that attract and retain top-tier marketing professionals
- Establish cross-functional collaboration models that enhance organizational agility
- Represent marketing and communication function at the highest levels of organizational leadership
Requirements and Skills
Education
- Master’s degree in Marketing, Business Administration, Communications, or a related field
- Advanced certifications in digital marketing, brand strategy, or marketing management are preferred
Industry Experience
- 12-15 years of progressive marketing experience, with at least 8 years in a senior leadership role
- Proven track record of developing and implementing successful marketing strategies
- Experience in multi-channel marketing across B2B environments
- Strong portfolio demonstrating brand development and marketing campaign success
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