Performance Marketing Manager

3 days ago

pune district, India Kings Global Full time

We are looking for a Performance Marketing Manager to lead and execute ROI-driven digital campaigns that drive measurable growth across multiple platforms. The ideal candidate is data-savvy, analytical, and creative — capable of managing end-to-end digital performance campaigns that build brand visibility, generate leads or sales, and optimize marketing spends for maximum returns. This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration with design, sales, and product teams. Key Responsibilities 1. Campaign Management Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant channels. Develop targeted performance strategies based on audience behavior, seasonal trends, and business goals. Manage budgets efficiently and ensure campaigns meet ROI, CPL, or ROAS targets. Set up A/B tests for ad creatives, landing pages, and audience segments. 2. Data & Analytics Monitor daily campaign performance and generate actionable insights. Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to track conversions, funnel performance, and campaign efficiency. Prepare detailed reports on marketing KPIs and performance metrics for leadership reviews. Recommend optimization strategies based on data trends and market feedback. 3. Creative & Content Collaboration Work with the design and content teams to develop engaging ad creatives, videos, and landing pages. Ensure brand consistency and messaging alignment across all campaigns. 4. Cross-Functional Coordination Collaborate with sales, operations, and product teams to align marketing efforts with business goals. Share market and customer insights to shape future campaigns and promotions. 5. Channel & Technology Exploration Identify and experiment with new performance channels (OTT, influencer ads, affiliate programs, etc.). Stay updated with digital marketing trends, tools, and best practices. Qualifications & Experience Bachelor’s or Master’s degree in Marketing, Business, or a related field. 4–8 years of proven experience in Performance Marketing , preferably in hospitality, FMCG, or e-commerce sectors . Expertise in paid channels — Google Ads, Meta Ads, YouTube, and programmatic platforms. Strong understanding of web analytics, conversion tracking, and attribution models. Proficiency with tools such as Google Analytics, Tag Manager, Data Studio, and CRM integrations. Excellent analytical skills, creative problem-solving, and data interpretation ability. Strong communication and presentation skills.

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