Performance Marketing Manager

23 hours ago

bangalore district, India Credvest Full time

Key Responsibilities: 1. Campaign Strategy, Planning, and Execution ○ Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels. ○ Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches. ○ Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates. 2. Performance Optimization & Testing ○ Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs. ○ Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates. ○ Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously. 3. Budget Management & ROI Maximization ○ Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS). ○ Implement advanced bidding strategies and budget management tactics to 4. Data Analysis & Reporting ○ Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders. ○ Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics. 5. Competitor Analysis & Industry Research ○ Conduct market research and competitive analysis to identify new opportunities and industry best practices. ○ Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance. Qualifications: ● Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus. ● 3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns. ● Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.). ● Demonstrated expertise in A/B testing, data analysis, and optimization techniques. ● Strong knowledge of marketing automation, CRM tools, and customer journey mapping. ● Exceptional problem-solving skills with a proactive, data-driven approach. ● Excellent communication skills and the ability to present complex data insights to stakeholders clearly. Preferred Skills: ● Experience in e-commerce or SaaS marketing. ● Familiarity with SEO principles and their application in paid campaigns. ● Advanced skills in Excel and data visualization tools. ● Certifications such as Google Ads, Google Analytics, and Facebook Blueprint

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