Senior Performance Marketing Manager

5 days ago

uttar pradesh, India Mad Influence Full time

Senior Performance Marketing Manager (Global Markets)Experience: 5–7 yearsLocation: Noida (On-site)Company: Mad Influence (Mad Group)About the RoleMad Influence is expanding its global performance marketing capabilities for brands targeting consumers across India, US, Europe, SEA, and GCC. We are hiring a Senior Performance Marketing Manager who is both a strategist and executor, capable of driving INR 3 crore+ monthly ad spends across TikTok, Meta, and YouTube.What You Will Own (End-to-End)1. Multi-Platform Performance Campaigns- TikTok Ads, Meta Ads, YouTube/Google Ads- Global TOF/MOF/BOF funnel building- Region-specific optimisation for B2C brands2. Attribution, Tracking & Analytics- Pixel setup, events, GA4, UTMs- Understanding of AppsFlyer/Branch- Build dashboards for CAC, ROAS, CPM, CPV, CTR3. CRO & Landing Page Optimization- Conduct landing page audits- Run A/B tests and suggest UI/UX improvements- Improve conversion rates across global markets4. Creative Testing Strategy- Build testing frameworks for UGC & performance ads- Provide insights on hooks, formats, and winning creatives- Work with internal teams for creative requirements5. Global Performance Strategy- Develop multi-geo launch and scaling playbooks- Understand cost behaviours across US, GCC, SEA, Europe- Efficiently scale large budgets ( INR 3 crore+ monthly)6. Reporting & Leadership- Present weekly/monthly performance reviews- Own performance roadmap for each client- Work independently with internal stakeholdersKey KPIs- CAC Reduction- ROAS Improvement- Landing Page Conversion Rate Growth- CPM / CPV Efficiency- Creative Testing Velocity- Spend Efficiency at ScaleRequired Skills- 5–7 years of performance marketing experience- Strong expertise in TikTok + Meta + YouTube ads- Managed INR3 crore+ monthly budgets- Strong analytics, attribution, and GA4 knowledge- Global market experience (US, Europe, SEA, GCC)- Experience in CRO and UGC-based performance adsWhy Work With Us- Scale ads across four continents- High autonomy and ownership- Opportunity to build Mad Influence’s performance vertical from scratch- Work closely with leadership on strategy and execution

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