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Referral Head

2 months ago

hyderabad, India CARE Hospitals, Quality CARE India Limited Full time

Job Title: Referral Head/ Trade Head
Location: Hyderabad
Job Type: Full-time
Roles and Responsibilities:
1.Revenue Generation:
Develop and execute strategies to achieve revenue targets for the assigned territory.
Implement effective marketing campaigns and initiatives to drive patient admissions and revenue growth.
2.Doctor Referrals:
Build and nurture relationships with referring doctors and healthcare professionals.
Increase referrals and patient flow to Care Hospitals through targeted outreach and relationship management.
3.Walk-Ins and OPD Footfalls:
Develop strategies to increase walk-ins and OPD (Outpatient Department) footfalls.
Optimize patient conversion rates through effective marketing and patient engagement initiatives.
4.Doctor Empanelment:
Manage the empanelment process of doctors to enhance service offerings and revenue streams.
Ensure the recruitment and onboarding of specialist doctors align with hospital needs and growth objectives.
5.Territory Management:
Monitor and ensure effective coverage of the assigned territory and surrounding areas.
Identify opportunities for expansion and growth within the healthcare market in Hyderabad.
6.Corporate Sales and Partnerships:
Achieve targets for corporate sales, including insurance and TPA (Third Party Administrator) sales.
Foster partnerships with corporate clients and healthcare providers to enhance referral networks.
7.Marketing Campaigns and Events:
Plan and execute promotional campaigns, awareness programs, and events at hospitals, clinics, and relevant organizations.
Collaborate with internal teams and external agencies to ensure marketing initiatives meet strategic goals.
8.Documentation and Reporting:
Maintain accurate records of marketing expenses, invoices, purchase orders, and other documentation.
Provide timely reports and updates to the management team on marketing activities and performance metrics.
Qualifications and Experience:
12 to 18 years of experience in healthcare or pharmaceutical industry marketing, with a proven track record of revenue generation and relationship management.
Strong understanding of healthcare market dynamics, including doctor referral processes and patient acquisition strategies.
Excellent communication, negotiation, and interpersonal skills.
Ability to strategize, plan, and execute marketing initiatives effectively to achieve business objectives.
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
Experience in Hyderabad healthcare market is highly desirable.
Benefits:
Competitive salary and benefits package.
Opportunities for professional development and career advancement.
Dynamic work environment with a focus on innovation and patient-centered care.