Building Personalized Customer Experiences

2 days ago

bangalore, India beBeeDeveloper Full time

Job Title: Senior Software DeveloperWe are seeking an experienced Senior Software Developer to join our team. The ideal candidate will have strong experience with software development and a passion for delivering high-quality solutions.Job DescriptionWe are looking for a skilled Senior Software Developer to design, develop, and maintain customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). The successful candidate will have hands-on experience with AEP, Real-Time Customer Profile, Segmentation, and AJO.The ideal candidate should have a deep understanding of how to build scalable and personalized customer experiences using AJO and AEP. They will be responsible for designing and implementing customer journeys, building and managing event-driven journeys, time-based campaigns, and real-time personalization use cases.The Senior Software Developer will collaborate with cross-functional teams to translate business requirements into AJO workflows. They will utilize AEP capabilities such as Real-Time Customer Profile Segments, Schemas, XDM, and Datasets to create journey conditions and triggers.The role involves working with APIs, DecisioningAJOD Module, and Event Forwarding for real-time data ingestion and outbound integrations. The Senior Software Developer will also design and test email templates, push notifications, and in-app messages within AJO.In addition, the role requires implementing offer decisioning and personalized content blocks using AJO Offer Library. The Senior Software Developer will perform unit testing, UAT, and AB testing within journeys to ensure optimal performance.Monitoring journey performance, trouble-shooting issues, and optimizing for KPIs such as engagement and conversion is also a key responsibility. Ensuring governance and best practices around data privacy, consent, and compliance with regulations like GDPR and CCPA is essential.Required Skills and Qualifications:Strong experience with Adobe Journey Optimizer (AJO)Working knowledge of Adobe Experience Platform (AEP), especially Schemas, XDM modeling, Segment Builder, Real-Time Customer Profile (RTCP), Datasets, and data ingestionFamiliarity with Customer Journey Analytics (CJA) and Adobe Offer Decisioning is a plusProficient in JavaScript, JSON, and RESTful API integrationGood understanding of data sources, batch, and streaming identity stitching, and audience activationExperience with Tag Management Tools like Adobe Launch or Tealium is a plusPreferred Qualifications:Adobe Certified Expert - Adobe Journey Optimizer, Adobe Experience PlatformExperience with other Adobe tools like Adobe Campaign, Marketo, Eloqua, Adobe Target, or Adobe Analytics is a plusExperience in industries such as Retail, Telecom, BFSI, or Healthcare is a plusUnderstanding of privacy regulations, GDPR, CCPA, and consent frameworks

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    bangalore, India beBeeExperience Full time

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    bangalore, India Real Time Data Services Full time

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