Category Growth Manager
4 weeks ago
Job Description
Key Responsibilities
- Act as the Single Point of Contact (SPOC) for the entire vertical, ensuring smooth coordination across departments.
- Plan and execute new course launches while managing the time & action calendar.
- Drive revenue growth through category planning, competitive analysis, and pricing strategies.
- Collaborate with the marketing team to develop and execute promotional campaigns (social media, digital, influencer marketing, ATL/BTL, events, webinars).
- Own the offline and online course launch calendar, ensuring timely execution with all stakeholders.
- Monitor KPIs, enrollments, lead conversions, and retention metrics for optimization.
- Define brand positioning and ensure marketing consistency across platforms.
- Work closely with cross-functional teams (sales, content, counseling, product) to ensure category growth.
- Enhance the user experience on digital platforms (website, app) in collaboration with Tech & Product teams.
- Develop and implement business plans with performance tracking mechanisms.
Required Skills & Expertise
- Strong project management and organizational skills.
- Excellent verbal & written communication skills.
- Proficiency in Microsoft Office & CRM tools.
- Understanding of consumer behavior, problem-solving, and analytical skills.
- Creativity & innovation in marketing strategies.
- Ability to manage multiple priorities and meet deadlines effectively.
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