
Product Analyst
2 days ago
Job Description
Job Responsibilities
- Conduct extensive research to understand student demands, trends in academic subjects, and learning preferences.
- Analyze customer behavior to identify reasons for platform abandonment, membership cancellations, or disengagement.
- Collaborate with product managers and cross-functional teams to prioritize feature development based on market trends, student demands, and business objectives.
- Integrate AI technologies to enhance user experience, personalize interactions, and optimize processes.
- Develop customer retention strategies to reduce churn and improve user engagement, including targeted campaigns and personalized offers.
- Initiate outreach to gather feedback from canceled members or customers who abandoned their cart, offering solutions to resolve issues and retain them.
- Monitor platform performance, analyze feedback, and optimize features based on usability testing and performance metrics.
- Conduct surveys, interviews, and feedback sessions to uncover pain points and identify opportunities to enhance both the product and the customer experience.
- Provide actionable insights from customer data and feedback, collaborating with marketing and sales teams to improve the overall user journey.
- Lead efforts to implement data-driven strategies that align product features with user needs and differentiate SolutionInn from competitors.
- Continuously monitor the competitive landscape and market trends to identify emerging opportunities and threats.
Skills Required
- Strong analytical and problem-solving skills, with the ability to interpret data and identify trends in both product performance and customer behavior.
- Proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI.
- Experience in customer-centric roles, with a focus on solving problems and optimizing retention strategies.
- Ability to collaborate with cross-functional teams, including product, marketing, and support.
- Excellent communication and presentation skills, capable of engaging technical and non-technical stakeholders.
- Experience in web analytics tools such as Google Analytics or Mixpanel.
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