Trade Marketing Manager

4 weeks ago

Pune, Maharashtra, India Frido Full time
About the Role:

We are seeking a dynamic and strategic Trade Marketing Manager to develop and execute trade marketing strategies that drive visibility, availability, and sales growth across channels. The ideal candidate will come from a strong FMCG or OTC background and have a proven record of delivering impactful market and trade activation plans.

Key Responsibilities:

Strategy & Planning:

- Develop and implement trade marketing strategies to support sales targets and product launches.
- Plan and execute brand visibility and in-store activation initiatives across retail and distribution channels.
- Work closely with the sales team to ensure alignment between brand objectives and trade initiatives.

Channel Development:

- Design and deploy programs tailored for General Trade, Modern Trade, and Pharmacy outlets.
- Monitor channel-specific KPIs and optimize trade spends for maximum ROI.
- POS & Collateral Management:
- Develop and manage trade marketing materials such as display units, shelf talkers, danglers, etc.
- Track utilization and effectiveness of POS tools and promotional materials.

Data & Insights:

- Conduct market research and analyze sell-in/sell-out data to identify opportunities and gaps.
- Provide actionable insights to improve product positioning and trade promotions.
- Cross-Functional Collaboration:
- Liaise with brand, sales, and supply chain teams to ensure smooth execution of marketing plans.
- Manage vendor partners for event setups, in-store activations, and merchandising needs.

Key Requirements:

- Graduate/Postgraduate in Marketing, Business, or related field.
- 5–8 years of experience in Trade Marketing, preferably in FMCG or OTC.
- Strong understanding of distributor networks, retail channels, and trade dynamics.
- Hands-on experience in driving visibility programs, trade promotions, and channel analytics.
- Excellent analytical, interpersonal, and project management skills.
- Proficient in MS Office, especially Excel and PowerPoint.

What We Offer:

- A high-impact role with strategic visibility.
- Opportunities to grow in a fast-paced, innovation-driven organization.
- Competitive compensation and benefits.

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