Product Manager-credit Card-marketing Ho

5 days ago


Mumbai Maharashtra, India Kotak Mahindra Bank Full time

Job Category Consumer Bank Degree Level Bachelor s Degree Role Cobrand Cards Program Manager Grade M6-M7 Overview The Co-Brand Credit Card Manager is responsible for driving growth engagement and profitability for the organization s co-branded credit card portfolio This role manages partner relationships product strategy customer acquisition initiatives and ongoing portfolio performance to deliver strong business results Key Responsibilities 1 Partnership Management Serve as the primary point of contact for co-brand partner s Manage day-to-day partner interactions governance meetings and long-term strategic planning Ensure compliance with co-brand agreements brand guidelines and regulatory obligations 2 Product Portfolio Management Define and enhance the co-brand credit card value proposition rewards structure and customer benefits Build a digital onboarding journey Monitor portfolio KPIs including acquisitions activation spends attrition credit performance and profitability Conduct market research to identify trends and competitive benchmarking 3 Marketing Acquisition Develop and execute integrated marketing campaigns across digital in-store on-site and partner channels Optimize customer acquisition funnels partner promotions and cross-sell opportunities Collaborate with marketing analytics and partner teams to improve targeting and ROI 4 Customer Experience Engagement Improve customer journey from onboarding to long-term engagement Drive usage of card benefits rewards redemption and partner ecosystem engagement Work with CX and operations teams to enhance service levels and reduce customer friction 5 Financial Risk Management Track financial performance revenue cost of acquisition rewards liability and profitability Support credit policies underwriting strategies and risk monitoring Prepare executive reports and business reviews with data-backed insights Qualifications Bachelor s degree required MBA preferred from top tier college 10-12 years of experience in cards payments partnerships or product management Strong analytical and financial acumen ability to work with data BI tools Excellent communication negotiation and relationship-building skills Experience in credit cards fintech banks or loyalty programs is a plus Key Skills Partnership stakeholder management Creating customer Journeys- Understanding of Tech Risk and Policy framework for underwriting Customer experience design Marketing strategy campaign execution Data interpretation portfolio analytics Negotiation project management Product lifecycle management


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    Job Description Role: Cobrand Cards Program ManagerGrade: M6-M7Overview The Co-Brand Credit Card Manager is responsible for driving growth, engagement, and profitability for the organization's co-branded credit card portfolio. This role manages partner relationships, product strategy, customer acquisition initiatives, and ongoing portfolio performance to...


  • Mumbai, Maharashtra, India Kotak Mahindra Bank Full time

    DescriptionRole: Cobrand Cards Program Manager Grade: M6-M7   OverviewThe Co-Brand Credit Card Manager is responsible for driving growth, engagement, and profitability for the organization's co-branded credit card portfolio. This role manages partner relationships, product strategy, customer acquisition initiatives, and ongoing portfolio performance to...


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