Urgent Search: Performance Marketing Specialist

3 weeks ago


India Innobot Health Full time
Job Description

Role Overview

We are seeking a Performance Marketing Specialist to plan, execute, and optimize digital campaigns across Google Ads, LinkedIn Ads, and SEO. The ideal candidate will have hands-on experience in performance marketing, be highly analytical, and have a track record of increasing qualified traffic, conversions, and ROI.

Key Responsibilities

Plan, manage, and optimize Google Ads and LinkedIn Ads campaigns to maximize ROI.

Conduct keyword research, SEO audits, and on-page/off-page optimization to improve organic search visibility.

Monitor campaign performance using analytics tools (Google Analytics, Search Console, LinkedIn Campaign Manager, etc.).

A/B test ad creatives, landing pages, and bidding strategies for continuous improvement.

Collaborate with content, design, and sales teams to align campaigns with business goals.

Track and report campaign performance with clear insights and actionable recommendations.

Stay updated with the latest SEM, SEO, and paid social trends to implement best practices.

Additional Advantage: Familiarity with email marketing (campaign execution, automation, analytics).

Requirements

24 years of hands-on experience in Google Ads, LinkedIn Ads, and SEO.

Strong knowledge of SEM strategies, keyword research, and bidding models.

Proficiency in Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, or similar).

Analytical mindset with the ability to interpret data and generate actionable insights.

Excellent written and verbal communication skills.

Experience in B2B marketing or healthcare/tech sectors (preferred, but not mandatory).

What We Offer

Opportunity to work in a fast-growing, mission-driven company.

A collaborative team culture with room for innovation.

Competitive salary and performance-based incentives.

Learning and development opportunities in digital marketing.

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