Urgent Search: Social Media Marketing Specialist

3 weeks ago

Mumbai India Senate Marketing Pvt. Ltd. Full time

Job Description

Company Description

Senate Marketing is a performance-led, full-service digital agency and a Google Partner. We combine strategic insight, creative storytelling, and media precision to deliver result-driven campaigns. We help brands across automotive, fashion, real estate, and more, scale growth and win hearts. Based in Mumbai, our close-knit team of 20+ professionals is dedicated to smart and scalable marketing solutions. Whether driving conversions or launching new campaigns, we're your digital partner for impactful marketing.

Role Description

This is a full-time on-site role for a Social Media Specialist located in Mumbai. The Social Media Specialist will be responsible for:

- Creating social media calendars
- Ideating on new and trending creative strategies for increasing engagement on social media platforms
- Maintaining all social media channels for all the clients.
- Responding to any mentions, messages over social media platforms like Instagram, Facebook, Twitter, Pinterest, YouTube and Google+ and engage with the social media users
- Producing a consistent brand message across all the social media channels.
- Regular monitoring of the competitor's social media pages and creating analysis reports.
- Producing high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web & social media copies
- Serving as an exemplary writer, consistent with our client's tone and mission. You write clean, concise, well-polished copy
- Editing content produced by the team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
- Building and maintaining editorial calendar and written guidelines
- Staying up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- Working closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our client's core benefits properly and consistently
- Interacting with graphic designers and internal team members to create and review all content & ensure a consistent message
- Assisting with the general day to day administrative tasks.
- Coordinating social media messages with advertising departments, the brand management team, and annual company goals.
- Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor data.
- Attending select events to do a Facebook Live, and Instagram story to give it a Digital boost.
- Collaborating with the digital marketing team to align social strategies with overall marketing goals, analyzing performance metrics, and optimizing content for better reach and engagement.

Qualifications

- Proficiency in Social Media Marketing and Social Media Content Ideation & Creation
- Experience in Digital Marketing and overall Marketing strategies
- Strong Communication skills
- Excellent analytical skills and ability to interpret social media metrics
- Ability to work collaboratively in a team-oriented environment
- Experience with social media management tools is a plus
- Bachelor's degree in Marketing, Communications, or a related field

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