Brand Experience Lead

Our Story So FarTwelve years back Lenskart was started by a 26-year old entrepreneur - because he wanted to solve the problem of preventive blindness We had humble beginnings - we spread awareness about eyecare we took orders for eyeglasses online and shipped them to customers from a warehouse that was the size of a modern-day conference room As of today little by little Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives Simultaneously we ve also built ourselves up to be Asia s largest eyewear company We have 10 000 Lenskartians worldwide more than 1500 Omni channel stores across 175 cities in India Singapore and Dubai and cut to 2022 - we are shipping a pair of eyewear every 2 5 seconds from the world s most automated eyewear factory In 2022 Lenskart partnered with Owndays and took a majority stake in the Japanese-owned eyewear player that has a deep presence in Asia With this partnership we have added an additional 400 stores and extended our reach to 13 countries Our Key InvestorsSoftbank ADIA Kedaara Capital Steadview Capital Premji Invest Temasek Holding KKR Alpha Wave Ventures Bay CapitalYou In Our Next ChapterWe ve come a long way but we re not there yet Good is not good enough you ll hear Lenskartians say that often Our aim is to serve One Billion eyes by 2025 globally And in this journey we want to go beyond vision correction to transform the way people see and experience the world That s our new purpose - and we can only get there through cutting-edge technology and exceptional people Job Overview As the Brand Experience Head you will be responsible for developing and executing strategies to create a consistent and positive brand image across all touchpoints This role requires a blend of creative thinking strategic planning and operational execution to enhance the overall customer and stakeholder experience Responsibilities Brand Strategy and Positioning Develop and refine the brand strategy to ensure alignment with the company s overall goals and values Define and maintain the brand positioning in the market Customer Experience Management Oversee the end-to-end customer journey ensuring a seamless and positive experience across all interactions with the brand Collaborate with various departments to enhance customer satisfaction and loyalty Brand Communication Develop and implement a comprehensive communication strategy that reinforces the brand identity Ensure consistency in messaging across all communication channels both online and offline Creative Direction Provide creative direction for marketing materials campaigns and other brand-related initiatives Collaborate with internal teams or external agencies to create compelling visual and written content Brand Compliance Establish and enforce brand guidelines to maintain consistency in branding elements Monitor and ensure that all brand-related materials adhere to established standards Market Research Stay informed about market trends consumer preferences and competitive landscape to make informed decisions Conduct regular market research to identify opportunities for brand enhancement Cross-functional Collaboration Collaborate with various departments including marketing sales product development and customer service to align brand strategies with overall business objectives Performance Metrics Define and track key performance indicators KPIs to measure the success of brand initiatives Analyze data and feedback to make data-driven decisions for continuous improvement Bachelor s or Master s degree in marketing business or a related field Proven experience in brand management marketing or a related role Strong understanding of market dynamics and consumer behavior Excellent communication and interpersonal skills Creative thinking with the ability to translate ideas into actionable plans Leadership skills to effectively manage cross-functional teams Analytical skills to measure and interpret performance metrics Familiarity with digital marketing social media and emerging trends