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Offline Brand Experience Manager

3 weeks ago

Gurgaon, Haryana, India beBeeBrandManager Full time ₹ 60,00,000 - ₹ 80,00,000
Drive Zingbus' Offline Brand Experience

We are seeking a detail-oriented professional to oversee Zingbus&aposs offline brand experience and marketing efforts.


Key Responsibilities:
  • Spearhead Brand Consistency: Define and maintain consistency across buses, lounges, uniforms, and other offline assets.
  • Develop Brand Guidelines: Establish branding guidelines for offline touchpoints and ensure compliance across all Zingbus assets.
  • Manage Vendor Relationships: Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Execute Marketing Initiatives: Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
  • Track Campaign Effectiveness: Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.