Shopper Marketing

JOB DESCRIPTION Senior Executive - Shopper Marketing Godrej Consumer Products Limited GCPL Mumbai Maharashtra India Job Title Senior Executive - Shopper Marketing Job Type Permanent Full-time Function Sales Business Godrej Consumer Products Limited GCPL Location Mumbai Maharashtra India About Godrej Industries Group We have significant interests in consumer goods real estate agriculture chemicals and financial services through our subsidiary and associate companies across 18 countries https www godrejindustries com About Godrej Consumer Products Limited GCPL Godrej Consumer Products is a leading emerging markets company As part of the over 125-year young Godrej Group we are fortunate to have a proud legacy built on the strong values of trust integrity and respect for others At the same time we are growing fast and have exciting ambitious aspirations Today our Group enjoys the patronage of 1 2 billion consumers globally across different businesses We rank among the largest Household Insecticide and Hair Care players in emerging markets In Household Insecticides we are the leader in India the second largest player in Indonesia and are expanding our footprint in Africa We are the leader in serving the Hair Care needs of women of African descent the number one player in Hair Colour in India and SubSaharan Africa and among the leading players in Latin America We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia But for us it is very important that besides our strong financial performance and innovative much-loved products we remain a good company Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment health and education We are also bringing together our passion and purpose to make a difference through our Good Green approach to create a more inclusive and greener India At the heart of all of this is our talented team We take much pride in fostering an inspiring workplace with an agile and high-performance culture We are also deeply committed to recognizing and valuing diversity across our teams Your Roles Responsibilities Shopper understanding and analytics Develop deep understanding of shopper insights behaviour for the categories Obsess over shopper consumer experience data reviews conversion competitor moves listings issues etc ensure appropriate actions are taken in response Develop e-com shopper marketing plan for priority sub-brands Implement plan via both direct execution and influencing other e-com verticals Analyze e-com performance on regular basis and identify course corrections Category annual planning Represent category brands to e-com customers especially in JBP quarterly plans Input into overall brand LRP AOP qtly plans launch plans own e-com AOP for category Marketing execution coordination Ensure top-of-funnel digital is leveraged for e-com influencing brand and digital marketing teams Jointly plan execute full funnel activities along with digital marketing manager Lead replication of the brand IMC on ecommerce media assets Skills required Agile - able to execute rapidly and effectively in complex environment strong results orientation Bold - ambitious mind-set willing to stretch for outstanding results Consumer customer obsessed - strong interest in and knowledge of e-com space instinct always to take the consumer perspective Data driven - strong analytical skills and strategic thinking able to use structured thinking to diagnose issues assess options and develop recommendations Organized team player - always plans ahead highly responsive to team mates and stakeholders strong task and time management skills Qualification and Experience MBA with 3-6 years experience Significant experience in digital e-commerce ecosystem at least 2 year in e-com Majority of experience in FMCG Reporting Structure Reporting Manager DGM Shopper Marketing What s in it for you Be an equal parent Maternity support including paid leave ahead of statutory guidelines and flexible work options on return Paternity support including paid leave New mothers can bring a caregiver and children under a year old on work travel Adoption support gender neutral and based on the primary caregiver with paid leave options No place for discrimination at Godrej Gender-neutral anti-harassment policy Same sex partner benefits at par with married spouses Gender transition support We are selfish about your wellness Comprehensive health insurance plans as well as accident coverage for you and your family with topup options Uncapped sick leave Mental wellness and self-care programmes resources and counselling Celebrating wins the Godrej Way Structured recognition platforms for individual team and business-level achievements Performance-based earning opportunities An inclusive Godrej Before you go there is something important we want to highlight There is no place for discrimination at Godrej Diversity is the philosophy of who we are as a company And has been for over a century It s not just in our DNA and nice to do Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster We hope this resonates with you We take pride in being an equal opportunities employer We recognise merit and encourage diversity We do not tolerate any form of discrimination on the basis of nationality race colour religion caste gender identity or expression sexual orientation disability age or marital status and ensure equal opportunities for all our team members If this sounds like a role for you apply now We look forward to meeting you