Manager- Performance Marketing

Relocation Assistance Offered Within Country Job Number 170312 - Mumbai Maharashtra India Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition Our products are trusted in more households than any other brand in the world making us a household name Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet Guided by our core values Caring Inclusive and Courageous we foster a culture that inspires our people to achieve common goals Together let s build a brighter healthier future for all About Us Would you like to be part of a team that is building a future to smile about What about having the opportunity to collaborate with teams across the world full of stimulating discussions and making impactful contributions If this is how you see your career Colgate is the place to be Our dependable household brands dedicated employees and sustainability commitments make us passionate about building a future to smile about for our employees consumers and surrounding communities We at Colgate take immense pride in our brand which fuels our workplace to encourage innovative thinking champion experimentation promote authenticity and thus contribute to our enduring success If you want to work for a company that lives by their values then give your career a reason to smile every single day What is the objective of this role This position will spearhead the marketing strategy for strategic eCommerce accounts - strengthening the Colgate Palmolive brands on the eCommerce channel by planning and executing the right interventions in the shopper journey s What would be the responsibilities for this role Build account specific media strategy for all platforms through a four-pronged approach 1 Performance Own all media investments - including Search Merchandising Display for the given platforms across all brands Implement strong media ROI RoAS metrics that tie in with category goals and account strategy Generate meta learnings via continuous experiments T Ls Maximize platform Bz while continuously optimizing spends Build focus brands NPIs by ensuring the right media mix investments to get the flywheel moving 2 Content Implement cutting edge and engaging A content for all key brands focus categories to improve shopper conversion across platforms Constantly experiment learn and improve all forms of online content images description product title reviews and ratings to improve organic search Deploy solutions across paid earned and shared media to ensure growth of Colgate brands Create the playbook for new launches and events by driving both performance and content specific to each account 3 Account Ownership Jointly own the Platform Bz with KAMs Actively participate in the Joint Business Planning JBP process for relevant accounts and own the right KPIs to ensure strong Bz growth Develop strong partnerships with platforms to unlock growth opportunities for our key brands Liaise with internal stakeholders - Brand Finance Supply chain etc to ensure smooth working and execution 4 Continuous upskilling Be apprised with latest happenings in the eCommerce industry - Be ahead of the curve always Understand the platforms and be up to date with evolving store formats Assets UI UX changes etc and interventions Be up to date with latest tools and technologies available in the market to maximize performance What are the Key Result Areas Deliver Strong industry leading growths for our brands Build and develop Oral Care Category by driving penetration Constantly Optimize spends to ensure healthy ROI RoAS Shopper obsession Be the voice of the shopper in the organization Constantly learn and pivot basis the evolving shopper preferences via continuous T L approach What does the ideal candidate profile look like We are looking for a candidate with 4-6 years of FMCG eCommerce experience who has directly managed performance marketing optimized the digital shelf and worked with KAMs on Joint Business Planning JBP to deliver strong commercial results Our Commitment to Inclusion Our journey begins with our people developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status United States positions or any other characteristic protected by law Reasonable accommodation during the application process is available for persons with disabilities Please complete this should you require accommodation LI-Hybrid