3 Days Left: Head of Growth

Job Description

Company Description

Folius Labs is a category-defining nutraceutical and natural health products company at the intersection of scientific innovation and global wellness. Leveraging advanced research, digitized manufacturing, and AI-driven marketing, Folius Labs develops world-class, evidence-based supplements tailored for modern consumers. Following a successful and significant institutional fundraise, Folius Labs is positioned for accelerated expansion across the US and global markets.

Role Description

We are seeking a visionary Head of Growth & Co-Founder to architect and lead our next phase of scale. This founding leadership position is ideal for an accomplished D2C growth leader with a proven record of scaling consumer brandsespecially in the health, wellness, or natural products sectorsand a keen expertise in breaking into international (notably US) markets. The ideal candidate brings world-class credentials, a builder's mindset, and the maturity to guide high-performing, cross-functional teams in an entrepreneurial setting.

Key Responsibilities

Strategic Growth Leadership:

Formulate and execute a holistic growth strategy encompassing customer acquisition, retention, channel expansion, and revenue optimization.

Develop and operationalize models that ensure scalable and sustainable D2C growth, adapting strategies to international consumer segments and evolving market trends.

US & International Market Expansion:

Lead the entry, establishment, and rapid scaling of Folius Labs in the US and other strategic global markets.

Oversee regulatory strategy and compliance for dietary supplements and wellness products in target regions.

Build and nurture partnerships with key local players, influencers, and affiliates to establish rapid market traction.

Performance Marketing & Brand Building:

Drive full-funnel performance marketing across Meta, Google, Amazon, YouTube, TikTok, and emerging digital channels.

Orchestrate omnichannel growth, ensuring seamless customer journeys across brand D2C platforms, marketplaces, and subscription models.

Partner with creative and scientific teams to position Folius Labs as the trusted authority on natural wellness.

Cross-Functional & Team Leadership:

Build, coach, and inspire a high-impact growth team across marketing, analytics, community management, and partnership development.

Own P&L responsibilities within the growth function and align cross-team initiatives to company objectives.

Foster close collaboration with product innovation, manufacturing, and scientific communication leads.

Candidate Profile

Proven D2C Success:

Demonstrated success in scaling D2C brands, ideally from launch to high revenue milestones, with depth in consumer lifecycle management and digital expansion.

Global Playbook:

Direct experience in launching, scaling, and operating consumer businesses in the US market, with sharp insight into local regulatory, commercial, and consumer behaviors.

Pedigree & Expertise:

MBA or equivalent from a top-tier US business school strongly preferred; quantitative and analytical rigor essential.

Healthcare & Wellness Acumen:

Expertise in nutraceuticals, supplements, healthcare, wellness, or natural products; hands-on exposure to global go-to-market strategies in these domains is highly advantageous.

Leadership & Maturity:

Track record of leading and managing large, multidisciplinary teams; strategic yet practical approach with capacity for high-stakes decision making.

Entrepreneurial Spirit:

Bold, resilient, and comfortable with ambiguity; thrives in builder environments with end-to-end ownership and accountability.

Desired Competencies

Analytical excellence; adept at data-driven growth, channel attribution models, and customer insights.

Mastery of performance marketing and cohort-based retention strategies.

Global cultural awareness with flexibility to adapt strategies to diverse markets.

Outstanding communication, stakeholder alignment, and team-building strengths.

Passion for category creation, continuous learning, and brand evangelism on a global stage.

What We Offer

Founding team status with high-impact equity and profit-sharing.

The opportunity to scale a science-first wellness brand, leveraging substantial investor backing and global partnerships.

Vision, autonomy, and resources to drive disruptive, market-making outcomes.

Exposure to leadership in scientific innovation, AI-led marketing, and large-scale international growth.

- For the right candidate, this is an opportunity to help craft the future of global wellness and build a legacy brandbacked by strong investment and driven by purpose, science, and sophisticated leadership.