OUTDOOR MARKETING EXECUTIVE

3 days ago

Madurai, India Bhima Jewellery Madurai Full time

Job Description - Plan, execute, and monitor outdoor branding activities such as hoardings, pole kiosks, bus shelters, LED screens, and transit media. - Identify strategic locations around the showroom and key high-footfall areas for maximum visibility. - Coordinate with media vendors for site selection, artwork printing, installation, and maintenance. - Ensure outdoor creatives are updated as per campaign schedules and festive seasons. - Track and verify media display quality and duration through site visits or photographic evidence. Local Store Promotions: - Plan and organize local BTL activities such as leafleting, canopy setups, van campaigns, roadshows, and sampling drives. - Liaise with local authorities for required permissions for events or displays. - Support new store openings with local marketing rollouts and pre-launch buzz. - Identify and execute tie-ups with nearby businesses, residential associations, and community centers for local promotions. Event Support & Activation: - Coordinate on-ground jewellery exhibitions, mall kiosks, festive events, and sponsorships. - Manage event logistics, branding setup, and customer engagement activities. - Support influencer and celebrity visits at stores by managing crowd engagement and outdoor branding visibility. Vendor & Budget Management: - Maintain relationships with outdoor media agencies, printers, and activation partners. - Obtain quotations, compare pricing, and negotiate for cost efficiency. - Monitor budgets and ensure spends align with approved allocations. Monitoring & Reporting: - Conduct periodic audits of outdoor media placements. - Maintain reports on campaign visibility, audience reach, and ROI. - Provide feedback and local insights to marketing management for future planning.

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