Campaign & Influencer Marketing Executive

3 days ago

Madurai, India Bhima Jewellery Madurai Full time

Job Description Campaign Management: - Plan and execute 360 marketing campaigns (digital, print, outdoor, and in-store) around festive seasons, product launches, and special occasions. - Coordinate with creative agencies and internal design teams for campaign creatives and collaterals. - Ensure campaign alignment with brand tone, seasonal themes, and regional preferences. - Track campaign KPIs such as reach, engagement, conversions, and store footfall uplift. - Manage campaign budgets and ensure timely delivery of assets and execution. Influencer & Content Collaboration: - Identify and onboard relevant influencers, jewellery stylists, lifestyle bloggers, and micro-creators across Instagram, YouTube, and regional platforms. - Negotiate deliverables, timelines, and compensation for influencer partnerships. - Plan influencer-led shoots, reels, testimonials, and styling sessions featuring the brand's jewellery. - Curate influencer briefs to ensure brand message consistency and compliance with campaign guidelines. - Track influencer performance metrics (reach, engagement rate, ROI). Social & Digital Integration: - Collaborate with the social media team to integrate campaign storytelling across platforms. - Support content planning for product reveals, behind-the-scenes shoots, and influencer visits. - Work with paid media teams to amplify influencer and campaign content. In-Store & Event Integration: - Coordinate with retail teams for campaign rollouts and event-based activations (store inaugurations, product launches, festive previews). - Support influencer visits, live styling events, or jewellery try-on sessions at stores. Analysis & Reporting: - Maintain reports on campaign outcomes, influencer ROI, engagement levels, and learnings. - Benchmark against industry best practices and competitor activities.

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