Influencer marketing Executive

2 weeks ago


Madurai, Tamil Nadu, India Bhima Jewellery Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Influencer Strategy & Campaigns

  • Develop influencer marketing plans aligned with product launches, seasonal collections, and brand storytelling.

  • Segment influencers by niche (fashion, bridal, lifestyle, luxury) and audience demographics.

  • Influencer Discovery & Relationship Management

  • Identify and vet influencers across Instagram, YouTube, Pinterest, and emerging platforms.

  • Build long-term relationships with influencers and brand ambassadors.

  • Content Collaboration

  • Coordinate jewelry styling briefs, gifting campaigns, and paid partnerships.

  • Ensure content reflects brand aesthetics, craftsmanship, and emotional appeal.

  • Performance Analysis

  • Track campaign metrics: reach, engagement, traffic, and sales uplift.

  • Generate reports with insights and recommendations for future campaigns.

  • Cross-functional Coordination

  • Collaborate with creative, e-commerce, and PR teams to amplify influencer content.

  • Support showroom events, influencer meetups, and virtual styling sessions.


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