Marketing Officer

2 days ago

Kansamettu Street Madurai, India BHIMA JEWELLERY MADURAI Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Key Responsibilities:

1. Marketing Strategy & Planning

  • Develop annual and quarterly marketing plans aligned with business objectives.
  • Identify local and regional market trends to design effective promotional campaigns.
  • Allocate and manage marketing budgets efficiently.

2. Campaign Management

  • Plan, organize, and execute seasonal campaigns, festive promotions, and in-store events.
  • Coordinate with advertising agencies, media partners, and vendors for creative execution.
  • Ensure timely rollout of campaigns across print, digital, outdoor, and social media platforms.

3. Branding & Visual Merchandising

  • Maintain brand consistency across all promotional materials and customer touch points.
  • Support the design and setup of showroom branding, hoardings, banners, and display materials.
  • Work closely with design teams for high-quality creatives and visuals.

4. Digital & Social Media Marketing

  • Monitor and manage digital campaigns (Facebook, Instagram, Google Ads, etc.).
  • Collaborate with digital teams to drive engagement and lead generation.
  • Track campaign performance using analytics and prepare detailed performance reports.

5. Market Research & Competitor Analysis

  • Conduct regular competitor analysis to understand pricing, promotions, and market positioning.
  • Gather customer insights and feedback to refine marketing strategies.

6. Public Relations & Events

  • Organize jewellery exhibitions, product launches, and influencer collaborations.
  • Build and maintain relationships with media houses and community partners.

7. Team Coordination

  • Lead and guide junior marketing executives or showroom marketing staff.
  • Collaborate with the sales, operations, and HR departments to achieve common goals.

Preferred Candidates from Jewellery & Retail Industry with minimum experience of 4 to 5 years.

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