Performance Marketing Manager
10 hours ago
About 2070Health W Health has set up India s first healthcare focused Venture Studio called 2070 Health - an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities in whitespaces Distinct from the accelerator approach our venture studio is closely involved in idea generation day-to-day operations and strategic decisions of growing the new business Companies incubated in the last 15 months include Elevate Now Nivaan Care Reveal Healthtech and BabyMD Job Overview Are you a growth-obsessed marketing specialist with expertise in building digital infrastructure for performance marketing and scalable growth At 2070Health India s first healthcare-focused venture studio we are creating 0-to-1 startups that are redefining healthcare through technology and innovation - and we re looking for someone to help power their growth journeys S he will manage and facilitate Performance Marketing for our portfolio companies The role will entail coordination with business stakeholders from portfolio companies and agencies to ensure high momentum digital growth A key part of the role would entail coordination with Technical and Product teams to ensure performance optimized digital assets and set up for proper digital infra required for growth If you thrive in a high-ownership fast-paced startup environment this is your chance to make an impact on a scale This is a full-time work from office role Key Responsibilities Set up of digital infra including website landing pages CRM Whatsapp tools etc required for digital growth Ability to implement proper tracking systems for unified view of source attribution Data-Driven Growth enabled with set up of proper tools A B Testing Heatmaps etc - Define and drive the entire digital marketing strategy - performance marketing SEO Build and manage attribution models A B testing and campaign optimizations for maximum ROI Channels - Advertise Direct Agencies on various digital platforms - primarily develop an in-depth understanding of Meta Google and explore other channels like Linkedin Youtube etc Technical - Operate digital channels Audit agency performance in terms of campaign design execution overall output metrics Tracking Monitoring - Track optimize marketing metrics on a day-to-day basis Make recommendations based on numbers findings Google Analytics - Identify marketing performance issues and generate insights SEO Strategy Execution - Develop and implement an SEO strategy to increase organic visibility rankings Collaborate with product team on technical seo on-page off-page SEO Collaboration - Closely work with product and technical team to optimize LPs Whatsapp chat bots content team for statics videos LPs etc Requirements 3-6 years of demonstrated experience of working in a high-growth startup Mandatory Demonstrated experience in managing growth digital marketing business analytics Mandatory with focus on technical set up of platforms Knowledge of technical set up of CRM Whatsapp Business Tools A B Testing tools etc Knowledge on getting Landing Pages Web Pages Website created and nuances of source attribution tracking Education from top-tier colleges IITs BITs NITs or MBA from IIM ISB Preferred Exceptional analytical skills critical thinking to identify opportunities Strong business acumen to derive actionable insights from data In-platform execution experience setting up campaigns in Facebook ads manager Google Ads and Google AdWords Aptitude for cross-functional execution and problem-solving
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