eCommerce Ad Specialist

3 weeks ago

Bangalore, India Talent Pro Full time

- Proficient in Amazon Ads Console and third-party tools like Helium 10, Pacvue, or DataHawk.

- 2-4 years of experience in managing Amazon ads (India marketplace experience preferred).

- Strong analytical mindset with the ability to interpret performance metrics and make data-driven decisions.

- Experience working in a D2C brand, agency, or e-commerce startup is highly desirable.

- Excellent communication and project management skills.

- Bachelor's degree in Marketing, Business, or a related field.

Role Description

- As an Amazon Ad Specialist, you will play a critical role in driving revenue growth by managing ad performance, optimizing spends, and ensuring strong brand visibility on Amazon. This role requires both strategic thinking and hands-on execution, making it ideal for someone who thrives in a fast-paced, entrepreneurial environment.

- Own end-to-end management of Amazon Sponsored Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

- Create and optimize campaigns based on ACOS/ROAS goals, click-through rates, and sales conversions.

- Perform detailed keyword research and competitor analysis to identify growth opportunities.

- Develop A/B testing strategies for ad copies, images, and targeting to maximize performance.

- Monitor campaign performance daily, flagging anomalies and ensuring KPIs are met.

- Work closely with account managers, creative teams, and the brand team to align ad messaging with brand positioning.

- Generate weekly and monthly performance reports and actionable insights to guide marketing strategy.

- Collaborate with catalog and SEO teams to ensure listing quality supports paid performance.

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