Manager [Only 24h Left]

3 weeks ago


Bangalore Karnataka, India Syngene International Full time

JOB DESCRIPTION Job Title Manager - Brand and Content Marketing Job Location Bengaluru Department Marketing About Syngene Syngene is an innovation-led contract research development and manufacturing organization offering integrated scientific services from early discovery to commercial supply At Syngene safety is at the heart of everything we do personally and professionally Syngene has placed safety at par with business performance with shared responsibility and accountability including following safety guidelines procedures and SOPs in letter and spirit Mandatory expectation for all roles as per Syngene safety guidelines Overall adherence to safe practices and procedures of oneself and the teams aligned Contributing to development of procedures practices and systems that ensures safe operations and compliance to company s integrity quality standards Driving a corporate culture that promotes environment health and safety EHS mindset and operational discipline at the workplace at all times Ensuring safety of self teams and lab plant by adhering to safety protocols and following environment health and safety EHS requirements at all times in the workplace Ensure all assigned mandatory trainings related to data integrity health and safety measures are completed on time by all members of the team including self Compliance to Syngene s quality standards at all times Hold self and their teams accountable for the achievement of safety goals Govern and Review safety metrics from time to time Core Purpose of the Role The Manager - Content Strategy Operations will play a dual role of strategic content leadership and operational excellence This role exists to 1 design and execute a content strategy that elevates the company s brand and thought leadership and 2 establish and manage a content operations framework that ensures efficiency scalability and consistency across corporate and business unit BU marketing Role Accountabilities A Content Strategy Thought Leadership Partner with the Head of Brand Content to define annual content themes and narratives aligned with business priorities Drive the development of flagship thought leadership assets industry reports executive POVs whitepapers and strategic campaigns Ensure that all content articulates the so what - delivering measurable business impact and value to customers B Content Operations Governance Build and maintain a content calendar that integrates corporate and BU marketing requirements Design and manage the content workflow from intake approval production distribution Standardize content development with templates playbooks and editorial guidelines Ensure on-time delivery and enforce accountability for all stakeholders in the process C Content Development Production Oversee production of blogs case studies presentations social posts videos and campaign assets Partner with writers designers and BU teams to produce high-quality on-brand content Repurpose content effectively to maximize reach and ROI D Collaboration Stakeholder Management Act as the bridge between corporate marketing and BU marketing teams Provide BU marketers with content frameworks messaging guidance and enablement assets Collaborate with PR Corp Comm and digital teams for amplification and distribution E Measurement Optimization Track content effectiveness metrics reach engagement lead contribution Monitor and report on content velocity metrics time to publish output vs plan Use insights to continuously improve strategy and execution Leadership Capabilities -Partners with customer Provides clarity and focus Drives performance against outcomes Drives accountability Works collaboratively Develops self and others Syngene Values All employees will consistently demonstrate alignment with our core values Excellence Integrity Professionalism Accountabilities as a Syngene Leader only for Leadership Hires Champion effective Environment Occupational Health Safety and Sustainability EHSS practices for the company and oversee compliance with those practices within Biologics business Play an active leadership role in monitoring and verifying safety performance through Gemba walks and other safety-led activities Foster a corporate culture that promotes an environment occupational health safety and sustainability EHSS mindset as well as the highest standards of quality integrity and compliance Put people at the heart of our success by providing clear active leadership defined by the Syngene leadership framework setting high standards of people management career planning and talent retention as a priority Experience 6-10 years of experience in B2B content strategy editorial operations or corporate communications Strong project management and operations background with ability to manage workflows and deadlines Demonstrated success in delivering high-quality thought leadership and brand storytelling Experience working with senior stakeholders SMEs and cross-functional teams Skills and Capabilities Excellent storytelling and editorial judgment Strong organizational and program management skills Ability to balance strategic vision with operational discipline Collaborative and able to influence without direct authority Comfortable with data-driven decision-making Education Master s degree in Marketing Communications preferred Equal Opportunity Employer It is the policy of Syngene to provide equal employment opportunity EEO to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by applicable legislation or local law In addition Syngene will provide reasonable accommodations for qualified individuals with disabilities



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