Product Marketing Specialist

11 hours ago

Guwahati India Vantage Circle Full time

Job Description Job Title: Marketing Executive - Product Marketing Specialist Company: Vantage Circle Location: Guwahati Experience: 2-3 years Qualification: Bachelor's degree in marketing, Communications, Business, or related field About Vantage Circle At Vantage Circle, we're redefining employee engagement. Our platform brings together recognition, rewards, wellness, perks, and feedback to help organizations build happier, more motivated, high-performing teams across the globe. What You'll Do Content & Copywriting (Primary Focus) - Write persuasive, benefit-driven copy for product launches, website content, emails, social media, ads clearly conveying Vantage Circle's value proposition. - Create sales-enablement materials: brochures, case studies, one-pagers, competitive battle cards tailored for HR decision-makers. - Draft thought-leadership blog posts, articles, and press releases centered around employee engagement, recognition, and wellness trends. Presentation & Collateral Creation - Develop polished presentations (PowerPoint / Keynote / Google Slides) for internal stakeholders, sales teams, and clients. - Simplify and articulate complex product features (such as recognition & rewards workflows, wellness/feedback tools) into compelling, benefit-oriented narratives. Event Management & Coordination - Assist in planning and executing product-centric events (webinars, podcasts, HR conferences), including content, marketing materials, and communications. - Manage logistics, pre-event promotions, and post-event follow-ups to maximize reach and impact. Product Marketing Support & Go-To-Market (GTM) - Contribute to product positioning, messaging, and GTM strategy for new features and enhancements. - Conduct market and competitive research to understand buyer personas, customer needs, and HR industry trends. - Collaborate with Product, Sales, Content, and Customer Success teams to ensure a unified product story and launch readiness. What We Expect from You Must-Haves - 2-3 years of experience in Marketing, Product Marketing, or Communications (preferably SaaS / HR Tech / B2B). - Strong writing, editing, and verbal communication skills with a portfolio demonstrating clarity, tone control, and ability to translate technical or functional product details into compelling benefits. - Proficiency in presentation tools (PowerPoint, Keynote, Google Slides). - Ability to understand technical product features and translate them into clear, audience-appropriate messaging. - MBA in Marketing Nice-to-Haves - Familiarity with marketing automation tools (HubSpot, Marketo) and CRM platforms (Salesforce). - Experience coordinating corporate or product-focused events. - Understanding of SaaS, employee engagement, or HR-tech landscapes with the ability to link content to real organizational challenges. If you're passionate about building a workplace-first brand and helping companies foster better employee experiences, we'd love to connect

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