Product Marketing Specialist

4 weeks ago

India Vebholic Full time

Job Description About the Role We're looking for a Product Marketing Specialist who can translate complex product capabilities into clear, customer-focused value propositions and make sure those stories resonate across every channel. This role acts as the bridge between the product, sales, and the market, ensuring that our offerings are understood, trusted, and preferred. You'll collaborate closely with cross-functional stakeholders from product managers and engineers to sales and brand teams to define positioning, craft go-to-market strategies, and create impactful assets like presentations, playbooks, and battlecards that help win deals and strengthen customer confidence. Key Responsibilities - Positioning & Messaging: Translate product features into compelling, benefit-driven value propositions that resonate with customers. - Go-to-Market Execution: Plan and support launches for new products, features, or updates, ensuring alignment across marketing, sales, and product teams. - Sales Enablement: Create pitch decks, battlecards, competitive analysis, and presentation materials that empower sales teams to articulate product value confidently. - Stakeholder Collaboration: Partner with product, sales, and customer success teams to align positioning with real customer needs and market insights. - Market & Customer Insights: Conduct competitive research, analyze customer feedback, and translate insights into actionable strategies for marketing and product teams. - Brand Alignment: Ensure product messaging aligns with overall brand story and tone, reinforcing trust and recognition in every campaign. - Content & Storytelling: Support the creation of case studies, blogs, videos, and collateral that communicate the impact and differentiation of the product. - Performance Tracking: Measure and analyze the success of product launches, messaging effectiveness, and campaign outcomes to refine strategies. What You'll Bring - 36 years of experience in product marketing or B2B SaaS marketing (experience with AI, industrial tech, or enterprise SaaS is a plus). - Proven ability to craft messaging and narratives that simplify complex technical topics. - Experience collaborating across departments (product, sales, brand, and leadership). - Strong storytelling, presentation, and communication skills. - Ability to create and refine sales assets (pitch decks, battlecards, one-pagers). - Analytical mindset capable of using data and feedback to improve positioning and GTM strategies. - A mix of creativity and precision able to switch between strategy and execution seamlessly.

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