Digital Marketing Executive

3 weeks ago


Kolkata, India Sun Dew Solutions Private Limited Full time

Job Description

Responsibilities:

- Planned and executed diverse digital marketing campaigns on social media, email, SEM, and content marketing channels.
- Manage and grow the companys presence on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
- Collaborate with the creative team to design ad creatives and copy that drive engagement and conversions.
- Analyze and report on campaign performance, making data-driven recommendations for improvements.
- Monitor competitors strategies, performance, and online presence and devise effective strategies to surpass them.
- Thoroughly understand and utilize key performance metrics (CPM, CTR, etc.) to monitor and improve campaigns.
- Ability to manage multiple projects and prioritize tasks effectively.
- Optimize website content for search engines to improve organic search rankings.
- Understand and implement technical SEO audits With SEMrush, Ahref, and GSC.
- Timely execution of SEO strategies to meet the clients business targets.

Key Requirements:

- 4+ Years of experience in the IT Services Industry.
- Require experience in diverse international markets across various domains.
- Bachelors degree in Marketing or related field.
- Excellent understanding of digital marketing concepts.
- Certifications in Digital Marketing (Google Digital Marketing E-commerce Professional Certificate and Semrush Content Marketing ) are necessary.
- Knowledge of SEO, SEM, social media advertising, and content marketing strategies.
- Ability to manage multiple projects simultaneously.



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