Senior Performance Marketer

4 days ago

India PU Prime Full time

We are seeking a highly skilled Senior Performance Marketing Manager with proven experience in the offshore FX/CFD trading industry to lead our paid media strategy. This role requires expertise in acquiring high-quality trader leads, optimizing FTD growth, and maximizing ROI across multiple advertising platforms. The ideal candidate will have managed large budgets, worked in fast-paced trading environments, and delivered measurable results in competitive global markets. Key Responsibilities: Paid Media Strategy & Execution - Develop and execute multi-channel paid advertising campaigns Google Ads to drive high-value FX trader acquisition. - Implement geo-targeted strategies focusing on priority markets. - Manage large-scale monthly budgets efficiently to achieve targeted CPA and ROAS. Lead Generation & FTD Optimization - Optimize campaigns for high-quality lead generation and maximize First Time Deposit (FTD) rates. - Work closely with the Sales & BD teams to ensure lead quality aligns with deposit conversion targets. - Design and execute retargeting strategies to increase deposit conversion and trader lifetime value. Data, Tracking & Reporting - Monitor and analyze campaign performance metrics: CPA, CPL, CTR, Conversion Rate, ROAS, FTD volume, and Cost per FTD. - Utilize analytics, tracking, and attribution tools (Google Analytics, GA4) - Produce weekly and monthly performance reports with actionable insights for management. Team Collaboration - Collaborate with cross functions and global team to develop high-converting creatives and landing pages. - Coordinate with compliance teams to ensure ad content adheres to offshore FX advertising regulations. Job Requirements: - Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). - 5+ years of paid performance marketing experience, with at least 2 years in the offshore FX/CFD brokerage industry. - Proven track record of managing six- to seven-figure monthly ad budgets. - Deep expertise in paid platforms: Google Ads, Meta, TikTok, Programmatic, Native Ads. - Strong understanding of FX trading audiences, funnel behavior, and trader acquisition strategies. - Experience with affiliate and IB paid campaigns is a plus. - Strong analytical skills and experience with advanced tracking tools. - Ability to work in high-pressure, ROI-focused environments. - Fluency in English (additional languages relevant to target markets are a plus).

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