Senior Executive

4 weeks ago

India Expanse Digital Full time

Senior Executive – Performance Marketing Location: Mumbai, India Work Model: Hybrid (2 to 3 days in office per week) Experience: 2 to 4 years in Meta and Google Ads management About Expanse Digital At Expanse Digital, we do not just run ads. We build growth systems that sell. With more than $32.4 million in client revenue, 6+ average ROAS and clients across 20+ countries, we are one of India's Top 100 Startups transforming how performance marketing is done. From Meta and Google Ads to AI-led SEO, Web CRO and Quick Commerce, we partner with brands that want to scale fast and profitably. If you think in numbers, live in dashboards, and believe in creativity backed by data, you will fit right in. Role Overview We are looking for a Senior Executive – Performance Marketing who lives and breathes performance. You should have proven experience in scaling Meta and Google Ads, strategizing funnels that convert, and allocating budgets with precision. You will directly manage high-performing campaigns across India, UAE, US and other international markets while collaborating with the creative, tech, and CRO teams to deliver measurable growth. What You Will Do - Plan, execute, and scale Meta and Google Ads campaigns with precision - Manage monthly ad budgets ranging between ₹10 lakhs to ₹50 lakhs or more while optimizing for ROAS and CAC - Analyze campaign data to identify growth opportunities and optimization levers - Create and test funnel strategies across multiple brands and niches - Work closely with the design and content teams to develop ad creatives that convert - Use automation and AI tools to improve bidding, targeting, and reporting efficiency - Build and maintain detailed dashboards and performance reports for clients - Stay updated on platform trends, algorithm changes, and ad tech innovations What You Will Need - 2 to 4 years of hands-on experience managing and scaling Meta and Google Ads - Proven track record of achieving 3x or higher ROAS in performance-driven environments - Strong analytical mindset with expertise in Google Analytics, Ads Manager, and Data Studio - Ability to manage large ad budgets and multiple accounts simultaneously - Deep understanding of eCommerce and D2C funnels, audience segmentation and A/B testing - Experience in managing international campaigns, especially in UAE or GCC markets - Excellent communication and presentation skills - Curiosity, problem-solving ability and a drive to outperform Why Join Expanse Digital - Performance-Led Culture: Work with a team that consistently delivers 6+ ROAS across 200 plus brands - Top 100 Startup Legacy: Be part of one of India's most innovative performance marketing agencies - Cross-Border Exposure: Manage campaigns across India, UAE, Europe, and the US - Autonomous Environment: You own your campaigns, and we trust your decisions - Career Growth: Direct mentorship from leadership with proven scaling frameworks - Creative Meets Analytical: A place where storytelling and data combine to drive conversions

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