Senior Performance Marketer

4 weeks ago

India PU Prime Full time

We are seeking a highly skilled Senior Performance Marketing Manager with proven experience in the offshore FX/CFD trading industry to lead our paid media strategy. This role requires expertise in acquiring high-quality trader leads, optimizing FTD growth, and maximizing ROI across multiple advertising platforms. The ideal candidate will have managed large budgets, worked in fast-paced trading environments, and delivered measurable results in competitive global markets.Key Responsibilities:Paid Media Strategy & ExecutionDevelop and execute multi-channel paid advertising campaigns Google Ads to drive high-value FX trader acquisition.Implement geo-targeted strategies focusing on priority markets.Manage large-scale monthly budgets efficiently to achieve targeted CPA and ROAS.Lead Generation & FTD OptimizationOptimize campaigns for high-quality lead generation and maximize First Time Deposit (FTD) rates.Work closely with the Sales & BD teams to ensure lead quality aligns with deposit conversion targets.Design and execute retargeting strategies to increase deposit conversion and trader lifetime value.Data, Tracking & ReportingMonitor and analyze campaign performance metrics: CPA, CPL, CTR, Conversion Rate, ROAS, FTD volume, and Cost per FTD.Utilize analytics, tracking, and attribution tools (Google Analytics, GA4)Produce weekly and monthly performance reports with actionable insights for management.Team CollaborationCollaborate with cross functions and global team to develop high-converting creatives and landing pages.Coordinate with compliance teams to ensure ad content adheres to offshore FX advertising regulations.Job Requirements:Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).5+ years of paid performance marketing experience, with at least 2 years in the offshore FX/CFD brokerage industry.Proven track record of managing six- to seven-figure monthly ad budgets.Deep expertise in paid platforms: Google Ads, Meta, TikTok, Programmatic, Native Ads.Strong understanding of FX trading audiences, funnel behavior, and trader acquisition strategies.Experience with affiliate and IB paid campaigns is a plus.Strong analytical skills and experience with advanced tracking tools.Ability to work in high-pressure, ROI-focused environments.Fluency in English (additional languages relevant to target markets are a plus).

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