Urgent Search Senior Digital Analyst
18 hours ago
Job Description About the Role In this opportunity as a Senior Digital Analyst, you will: - Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities. - Co-own digital feature wishlist (s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog. - Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured. - Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements. - Develop the analytics, measurement, and tracking strategy for the website and digital campaigns. - Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management. - Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website. - Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. - Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge. - Serve as a trusted consultant for digital analytics strategy. - Shift Timings: 12 PM to 9 PM (IST). - Work from office for 2 days in a week (Mandatory). About You You're a fit for the role of Senior Digital Analyst, if you background includes: - Bachelor s or Master s degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines. - 6 to 8 years experience in marketing or digital analytics roles. - 3+ years of hands-on web analytics experience with Adobe Analytics. - Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis. - Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation. - Strong work ethic, attention to detail, ability to own and drive work forward, communication. - Positive attitude, adaptable to change.
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