Senior Associate

3 weeks ago

Mumbai, India Genpact Full time

Job Description Inviting applications for the role of Senior Associate, Search Engine Marketing Search Engine Marketing Analyst job The Search Engine Marketing Analyst (SEMA) role will work on optimizing and managing PPC/ Search Ads across different Publishers like Google Ads and Bing Ads. Offering their services across a wide range of business verticals. This role demonstrates proficiency with Online Search Ads (PPC). SEMA will be responsible for the performance of the assigned campaigns and will leverage the training provided to effectively optimize the campaigns to meet advertiser's goals. Responsibilities - The candidate must be flexible and able to multitask across a variety of job duties, including: - - Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages - Ensure ads, keywords and landing pages are in alignment with the focus of the campaign - Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations - Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance - Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead - Meet the daily targets for campaign reviews and turnaround times for issues highlighted - Work effectively with an extended global team Minimum Qualifications / Skills - Any graduate - Has basic understanding of Digital Marketing concepts - Demonstrates proficiency in verbal and written communication skills Preferred Qualifications/ Skills - Experience in Search Engine Marketing or completed a course in digital marketing will be an added added advantage - Competency with using Word and Excel - Ability to prioritize workload and meet strict deadlines - Focused and detail-oriented - Adaptability / Ability to Multitask - Open to Feedback & Suggestions - Good communication skills (written & spoken) - - - - - -

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