Associate - Category Demand Management
4 weeks ago
About The Team
Revenue sell-side or category demand management team shapes demand at a category level across customer, visibility and pricing levers. It manages day to day activities with close interaction with category buy side teams. This team is a key driver for achieving platform revenue and growth, at the same time, scaling the respective categorys revenue, by targeting a specific profitability for the category.
Role Summary
Role:
Define and achieve the growth strategy for your category - by considering the selection available, pricing and discount targets.
This role involves managing the demand generation starting from driving the traffic for the category to taking action for driving conversion across all the external brands and Myntra Fashion Brands.
- This role will be a people manager role leading a team of 2-3 people in driving the demand generation for respective categories in Myntra.
Responsibilities
You will be responsible for handling the topline and bottom-line targets for the category you will be managing.
Responsible for driving the merchandizing strategy for the categories, driving the acquisition and retention targets for the categories and CRM strategy for your categories.
Responsible for driving the supply side selection metrics for your categories and driving the right selection width and depth for those categories.
Responsible for driving the go-to-market for all launches and campaigns and events for all the categories.
Responsible for the Pricing Strategy for the category.
Also you and your team are responsible for deriving insights from the data, come up with new ideas to drive the growth and pricing strategy for the category.
Qualifications & Experience
Bachelors degree from an accredited university/college and MBA from Tier 1 College
5 years of total; 3+ years experience in e-commerce/ related fields a must.
In depth understanding of customer behavior, browsing and transacting trends, visual merchandising and execution.
Must have led a medium size team of 2 people for a minimum of 2 years; must showcase ability to lead, mentor and manage high performing individuals.
Must manage multiple senior stakeholders independently.
High competency in written and verbal communication skills (preparation of business documentation, presenting to senior stakeholders a must).
Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.
Results oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision.
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