Digital Marketing Executive

2 weeks ago


Chennai, Tamil Nadu, India Softlogic Full time
Job Description

- Email, social media, SEO/SEM, and display advertising campaigns are just a few of the digital marketing tactics that should be planned and executed.
- Creating, establishing, and sustaining our social media presence
- Determine patterns and insights, then adjust spending and output based on the insights.
- Plan innovative and imaginative growth methods
- Working along with internal departments, develop landing pages that improve user experience.
- Optimize user pathways and use conversion points
- Work with the goals and targets of organizations
- Analyze cutting-edge technologies and upskill them regularly.

REQUIRED KEY SKILLS

- Significant professional experience in digital marketing
- The performance record of successfully managing SEO/SEM, email, social media, and/or display advertising campaigns.
- Incredibly creative and skilled at creating digital campaigns that inspire, inform, and engage
- Understanding of landing page optimization and user funnels.
- Understanding how to create and enhance Google Adwords campaigns
- Working expertise with JavaScript, WordPress CSS, and HTML development
- Sound analytical skills and a data-driven mindset
- Stay current with the best practices and the latest developments in online marketing.
- Working knowledge of the technologies for ad-serving tools

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